Keyword analysis needs to be one of the most important aspects of SEO. It does not matter how strong your link-building is or if your on-page optimization is perfect, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small fraction of the traffic you could be getting.
To find keywords to target, you are essentially after keywords that have good search volume, comparatively low competition and may monetize well. In the following paragraphs, I want to take a look at how you can develop confidence that the given keyword features a good search volume.
As many reader are most likely aware, there are numerous of keyword tools on the web that can help give a sign of the keywords volume. Such as the Google AdWords keyword tool, word tracker and Google Insights for Search for example. What is important to comprehend here is that none of those keyword tools provide completely accurate numbers for volume, you will find, which includes the Google tools as wells. Personally, to aid improve the chance that a keyword you happen to be targeting has a good volume, I love to look at the data from all of these mentioned tools and in case a keyword is showing strong volume across many of these tools, it becomes an indication the quantity needs to be good. Another habit I adopt in market and keyword research is to always consider the search volume for the exact match keyword. This will indicate the amount in the keyword typed in just as is, as opposed to as an element of a larger keyword phrase (phrase match) or perhaps keyword which has your words inside it (broad match).
If you are intending to invest significant some time and/or cash in a search engine optimisation effort for any keyword, another way to get an improved notion of a keywords search volume would be to operate a quick AdWords campaign. This is where you are going to bid in AdWords on the keyword you are considering so that your ad is displayed within the search engine results for your keyword. The campaign should buy a precise match of the keyword you are considering to help give an effect from the exact match search volume. After running an AdWords campaign, you will see a quote in the impressions provided to your ad. Should you setup your campaign correctly, these impressions may be used to offer a good estimate of any keywords search volume.
There is no need to possess a site setup with this but could simply run a campaign that links to another one site. Ensure you request that impressions are served as soon as possible (rather than spaced through the day according to budget) so you bid enough that the ad is usually shown. Additionally make use of the search network only. AdWords will likely then report on the impressions for that keyword, which will give another indication of search volume.
You sometimes see individuals who claim the search volume numbers inside the Adwords keyword tool will always be correct in terms of search volume on Google, however, once you have adopted the process of running AdWords campaigns helzdf verify search volumes enough times, you will find that you will find indeed inaccuracies in the search numbers out of this tool.
It is essential to understand that evaluating search volume is just one element of the evaluation of a keyword. Other crucial elements range from the competition of the keyword and its profitability. These steps outlined here should however help give a great evaluation of whether a keyword features a good search volume.